Auditioning for those potential VO Projects

Auditioning for voice jobs requires a blend of talent, technique, strategy and a little luck. Sometimes I’ll go through 100 auditions, before I get a valid job. The other 99 are not wasted opportunities, but great practice for our kraft. To excel in this competitive arena, aspiring voice actors must cultivate a multifaceted skill set and understand the nuances of the auditioning process. Here are a few secrets that can elevate your performance and increase your chances of securing coveted voice roles.

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Master Your Craft: Voice acting demands proficiency in various aspects of performance, including diction, projection, emotional range, and character portrayal. Invest time honing your skills through vocal exercises, acting classes, and workshops tailored to voiceover work. Understanding vocal dynamics, breath control, and articulation will enhance your delivery and versatility. My mother was always on me to enunciate my words. She really drove it home how important it was to speak clearly. Boy was she right. Great inspiration!

Develop Your Signature Voice: While versatility is crucial, developing a distinct voice or style can set you apart in auditions. Experiment with different vocal tones, accents, and characterizations to discover your unique voice persona. Whether it’s a warm, authoritative narration or quirky character voices, owning your signature style can leave a lasting impression on casting directors. Let them hear your versatility without forcing it on them. Trying another read with one of those quirky tones can set you apart for sure.

Understand the Script: Before auditioning, thoroughly analyze the script to grasp the character’s motivations, emotions, and context. Understanding the character’s backstory and the tone of the project allows you to tailor your performance accordingly. Injecting authenticity and depth into your delivery can captivate listeners and showcase your interpretative skills. What was the writer trying to say? Your analyzation of the script can start from the end and work your way back to the beginning of the script. Sometimes it’s easier to understand what the copywriter sees as, “The Ending” and where you can see what had developed his hunger for the conclusion and thus, the sale! A secret method I’ve used; when an audition has several paragraphs, don’t start at the beginning. Start on the next paragraph if you know this will not break any rules with the recipient of your audition. Imagine them listening to one audition after another. They hear the same thing over and over. If you’re starting with the next paragraph – they certainly will notice. It will break their rhythm of listening to all the auditions, while yours will sound different. Be sure yours is better than the rest!

Embrace Directing: During auditions, be receptive to direction and adaptable to changes in performance. Directors may provide specific instructions or preferences, such as adjusting pacing, tone, or emphasis. Embrace feedback as an opportunity to demonstrate your versatility and collaborative spirit. Flexibility and the ability to take direction are highly valued traits in voice actors. Learn how to mark your copy by marking emphasis where it belongs. Find the anchors in the script. Listen carefully to the director and the engineer. They are steering this boat. Plus, remember, it’s their boat.

Create a Dynamic Demo Reel: Your demo reel serves as your calling card in the voiceover industry, showcasing your vocal range and versatility. Craft a compelling reel that highlights your strengths across different genres, characters, and styles. Tailor your demo to target specific niches or industries, such as animation, commercials, video games, or audiobooks. Keep it concise yet impactful, make it sound current and you should lead with your strongest performances to grab attention from the outset. You most likely have from 3-7 seconds to grab the attention of the client listening to a multitude of other VO talents.

Professionalism Matters: Approach auditions with professionalism and preparedness. Submit audition files with pristine audio quality, free of background noise or distractions. Meet deadlines punctually and adhere to submission guidelines meticulously. Cultivating a reputation for reliability, professionalism, and a positive attitude can foster trust and rapport with casting directors and clients. Develop a rapport with the powers that be. Your agent, your contact, whomever will perhaps be a determining factor of whether you get the gig or not.

Network and Market Yourself: Building relationships within the voiceover community and networking with industry professionals can open doors to opportunities. Attend industry events, workshops, and conferences, such as WoVOCon, OneVoice, VOAtlanta and others to connect with fellow voice actors, agents, and casting directors. Utilize online platforms and social media to showcase your work, engage with peers, and stay informed about industry trends and casting calls.

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In the wide world of voiceover work, continual self-improvement, adaptability, and perseverance are paramount. By mastering your craft, embracing feedback, and cultivating a strong professional presence, you can navigate auditions with confidence and unlock the door to a rewarding career in voice acting. LISTEN, so you can VOICE!

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Are you READY? Got Time & money?

Always remember this: I can play basketball, but do not have the talent to compete in the NBA. I can throw a football but have no chance in the NFL. Do you? Just because you have a voice, so does everyone else. Can you read better than the average guy or gal? I think you can. But there is just SO MUCH MORE to learn. It’s NOT as easy as many will tell you. (They probably want your money)

I used to get anywhere from 1-18 auditions daily from Voice 123. I prefer to choose ONLY those that I think I can NAIL. You only have one chance to make a first impression, so you must be ready when you start sending in auditions. The client or agent will form an opinion of you the first time they hear you. If you’re not ready, you screw yourself for subsequent future auditions. Eventually they will forget about you and then you can send them in again with a “clean slate” – but do you really want to smudge your reputation by chance that you may be branded as “not being ready” the first time around? 

I’ve been with them since 2003 and only have received about 24 jobs out of hundreds and hundreds from one Pay-To-Play site. Granted, I am very picky and may go 3 weeks before I have time to do an audition, due to my regular load. Money makers always come first. But I also know a voice talent gal that gets a job almost every other day and has done 120+ jobs in the last year. She’s a go getter and one who auditions as soon as they come through. BTW…about 60% of the client I have done work for through those specific auditions, I have retained the client as a regular with my biz. 

There are many P2P sites out there. Some are ok, some are good, and some are great! Besides Voice 123, there is Bodalgo, Voice Planet, Voice Realm, VOquent and many more that you may find while searching the Net. I’m purposely not listing some due to experiences I’m had and what others have shared with me. Note: Your mileage may vary.

Do not start to audition until you are ready. Do you have a studio setup? (runs 500.00 – 2000.00 minimum) I spent 25,000 on my first studio in 1993 and have kept it up to date pretty much since. Have you trained with a qualified coach to find out what you do know…if you are doing it right…and can you improve? I attended Faffcon, a voiceover “unconference” annually until they stopped in 2018.  Additionally, I have attended WoVOCon – the World Voices Organization conference since 2012 and continue with the latest ones scheduled. By the way, Faffcon originator, Amy Snively, has graciously agreed with the WoVO Executive Board, to allow them to use her format she developed years ago, which has proven to be a very successful format.

Get your priorities in line. Decide how much you plan to commit to this. Yes, there are VO Talents that do this part-time and make some good money. BUT…today the winners are the ones who have both feet in and live and breathe our biz. 

Which one will you be? Appreciate your questions and interest. 

New Clients? Where to look…

Finding potential clients can happen through various channels, both online and offline, depending on your business niche and target audience. Here are some common avenues where you might find potential clients:

  1. Social Media: Platforms like LinkedIn, X, Facebook, and Instagram can be excellent places to connect with potential clients. Join relevant groups, participate in discussions, and share valuable content to attract attention.
  2. Networking Events: Attend industry conferences, trade shows, seminars, and workshops where you can meet potential clients face-to-face. Don’t forget to exchange business cards and follow up afterward.
  3. Referrals: Word-of-mouth referrals from satisfied clients or professional contacts can be a powerful way to find new clients. Encourage your existing clients to refer you to others.
  4. Online Forums and Communities: Participate in online forums, discussion boards, and community groups related to your industry. Answer questions, provide valuable insights, and establish yourself as an authority in your field.
  5. Content Marketing: Create high-quality content such as blog posts, articles, videos, podcasts, or infographics that address the pain points and challenges of your target audience. Share this content on your website, social media, and other relevant platforms to attract potential clients.
  6. Cold Outreach: Reach out directly to potential clients via email, phone calls, (yes, many still do this) or direct messages on social media. Personalize your messages and clearly communicate how your products or services can solve their problems or meet their needs.
  7. Partnerships and Collaborations: Partner with complementary businesses or professionals who serve the same target audience but offer different products or services. This can help you tap into their client base and vice versa.
  8. Search Engine Optimization (SEO): Optimize your website and content for search engines to improve your visibility and attract organic traffic from people searching for solutions related to your business.
  9. Paid Advertising: Invest in online advertising through platforms like Google Ads, Facebook Ads, LinkedIn Ads, or sponsored content placements on relevant websites to reach your target audience directly.
  10. Professional Associations: Join industry-specific professional associations or chambers of commerce where you can network with other professionals and potential clients in your field. There are many to choose from: World Voices Organization – WoVO, National Association of Voice Actors – NAVA, to just name a couple.

Remember to continuously analyze and adapt your client acquisition strategies based on what works best for your business and your target audience. And don’t be fooled by those that say, “Got a Voice, got a mic, no experience needed…..”

What are the steps for developing my voiceover business as a Novice or Professional Voice Actor.

Looking

Finding great clients for your voiceover business requires a combination of marketing, networking, and showcasing your skills effectively. Here are some strategies to help you find and attract potential clients:

  1. Find a good coach. You must make this a priority. Find out where your strengths are…. Follow your coach and develop your style and interests of where you want your voice to go. But a good rule to follow, is to find a Demo Producer , when you’re ready, that is not the same person as your coach. Keeps conflicts of interest at arms length.
  2. Create a Professional Website and Portfolio: Showcase your voiceover demos, samples of your work, client testimonials, and your expertise on your website. Make it easy for potential clients to learn about your services and contact you.
  3. Utilize Online Marketplaces: Join online platforms like Bodalgo, Voice123, or wherever clients post voiceover jobs. These platforms allow you to create a profile, upload demos, and bid on projects.
  4. Network with Industry Professionals: Attend industry events, conferences, and workshops related to voiceover work. Network with other voice actors, producers, directors, and potential clients. Building relationships can lead to referrals and job opportunities. Remember the old adage, “A rising tide raises all boats”. Helping your fellow talents will pay off in spades. Networking is KING!
  5. Utilize Social Media: Use social media platforms like LinkedIn, X, and Instagram to showcase your work, engage with potential clients, and share industry insights. Join relevant groups and participate in discussions to expand your network.
  6. Cold Outreach: Research companies, advertising agencies, production studios, and other potential clients that may require voiceover services. Send personalized emails introducing yourself, highlighting your skills, and offering your services.
  7. Offer Free Samples or Discounts: Provide potential clients with free samples of your work or offer discounts for package deals for clients. This can help them experience the quality of your work and incentivize them to hire you for future projects.
  8. Collaborate with Content Creators: Reach out to YouTubers, podcasters, and indie filmmakers who may need voiceover narration for their projects. Collaborating with content creators can lead to ongoing partnerships and exposure to a wider audience.
  9. Attend Casting Calls and Auditions: Keep an eye out for casting calls and auditions in your area or online. Submit your demos and audition for roles that match your voice type and skills.
  10. Ask for Referrals: Once you’ve worked with clients, ask them for referrals or testimonials that you can use to attract new clients. Word-of-mouth recommendations can be powerful in the voiceover industry.
  11. Stay Persistent and Consistent: Building a client base takes time and effort. Stay persistent in your marketing efforts, consistently update your portfolio and demos, and continue to improve your skills to stand out in the competitive voiceover market.

By implementing these strategies and actively promoting your services, you can attract great clients for your voiceover business and build a successful career in the industry. It’s a great group of talents!

Amplify Your Music Earnings: Inventive Methods

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To Be, or Not To Be

Navigating the complex maze of the modern music industry can be a challenge for both aspiring and established musicians. Even if you are a Voice Actor and dabble in producing music, here are a few tips that can assist you in following the right road.

Financial stability often eludes many artists, making it essential to seek alternative income sources. Today, Johnny George takes an in-depth look at some inventive methods musicians can employ to augment their income. The objective is to offer musicians ways to diversify their earnings while also enriching their artistic portfolios. Whether you’re a solo artist or part of a band, there’s something in this list for everyone.

Stream Your Talent Live

In an increasingly digital age, live streaming platforms offer a lucrative way to connect with fans globally. Platforms like Twitch and YouTube Live are excellent mediums for hosting live gigs. You can monetize these digital performances through viewer donations, merchandise sales, and even advertisement revenue. The key is to offer exclusive experiences, like Q&A sessions or tutorial segments, to keep your audience engaged.

Send Out a Newsletter

While social media marketing can go a long way, it’s also a good idea to supplement this with a more traditional approach – perhaps by putting out a newsletter. Make sure you include plenty of high quality photos. Later, if you want to convert a portion of your newsletter – say, a page – into an image so that you can add it to your social media accounts, you can try this tool for free to make the conversion much easier.

Make YouTube Your Stage

YouTube has evolved from being merely a platform for casual videos to a serious content distribution network. Musicians can upload original songs, cover tracks, and even offer musical tutorials. The revenue streams are diverse, ranging from ad revenue to sponsorship deals.

Set Up a Mini Studio at Home

Dedicating a space in your home for recording music can be a smart financial move. With a minimal initial investment, you can produce high-quality recordings that can be sold on various digital platforms. Upgrading the room’s soundproofing and acoustics can also contribute to increasing your property’s market value. Creating a home studio offers the flexibility to record at any time, reducing the need for expensive studio bookings.

Dive into Special Events

While concerts and club gigs are standard, don’t ignore the potential of performing at special events like weddings or corporate functions. These occasions often pay well and offer a great platform for broader exposure. From classical quartets to DJ sets, the opportunities are boundless. You can even create different performance packages, offering clients a variety of options tailored to their needs.

Form a Business for Security and Credibility

Taking your music career seriously involves more than just artistic commitment; it requires formal business structuring. You have a number of business structures to choose from – like a limited liability company (LLC), sole proprietorship, and corporation – so weigh your options carefully. Also, you’ll want to spend some time on your business plan.

Share Knowledge Through Lessons

If you possess expertise in a specific instrument or a particular style, teaching can be a rewarding venture. Providing lessons can bring in consistent income while allowing you to engage with your community. You can offer online courses, one-on-one sessions, or even group workshops. Lessons can be priced according to your expertise level and the intricacy of the course material.

Create Custom Arrangements

Many artists and bands often seek bespoke musical arrangements for their performances or recordings. If you have a knack for composition, this could be a lucrative avenue to explore. Offering this service could expand your network while providing another income stream. The demand for unique and quality arrangements is high, making this a viable option for musicians with the required skill set.

Musicians today need not rely solely on traditional means of income like album sales or touring. From live streaming to putting out a newsletter to setting up your own music business, there are numerous avenues to explore. These eight inventive methods are geared towards diversifying your revenue streams while enhancing your musical portfolio. The world of music is vast and full of opportunities. Stepping outside the conventional box might be the key to not just surviving, but thriving, in this exciting industry.

Johnny George is an experienced voice actor, producer, and consultant who’d love to hear from you.