{"id":967,"date":"2017-12-30T12:00:49","date_gmt":"2017-12-30T19:00:49","guid":{"rendered":"http:\/\/www.johnnygeorge.com\/?p=967"},"modified":"2017-12-27T12:16:47","modified_gmt":"2017-12-27T19:16:47","slug":"closing-one-season-opening-new-one","status":"publish","type":"post","link":"https:\/\/www.johnnygeorge.com\/closing-one-season-opening-new-one\/","title":{"rendered":"Closing one season and opening a new one"},"content":{"rendered":"<p>How was your year? \u00a0Did you improve your standings and income? \u00a0Did you gain any big clients or lose any? \u00a0 For me, it&#8217;s been a year of change.<\/p>\n<p>Last\u00a0year (2016) began with one of my favorite producers retiring from\u00a0one of my biggest clients. \u00a0Hate to admit, they were a\u00a0majority percentage of my income. Plus right before that, another agency I worked for, decided that one of the &#8220;cheap spots&#8221; online services, could cut their voiceover expenses and do car spots for $35 a pop. \u00a0Wow. \u00a0I was surprised, but not without knowing, they were cheapening their product. \u00a0Apparently it was time to kick in a major VO marketing plan myself. BUT&#8230;just weeks later, I was moving my entire life from Indiana to Arizona for the first time in my life. \u00a0If you&#8217;ve ever done that, it can be incredibly consuming.<\/p>\n<p>My plan in Arizona, was\u00a0to settle in and ramp up my voice marketing and also purchase one of those <strong><a href=\"http:\/\/vocalbooth.com\">Vocalbooth.com<\/a> \u00a0<\/strong>sound booths for my new rented condo, until I found the &#8220;perfect&#8221; house. \u00a0My last quarter had been very good and I didn&#8217;t realize\u00a0at the time that those client loses wouldn&#8217;t be replaced with new clients as quickly as they always had been. \u00a0So a move, a new \u00a0sound booth and some serious foundation loses began to shape my move after I got to the Southwest.<\/p>\n<p>&nbsp;<\/p>\n<h2>And then she walked in&#8230;<\/h2>\n<p>I met a wonderful woman in late 2016. \u00a0She helped me find a home. By the end of the year, our loving relationship turning into a more serious one and we bought a home just north of Phoenix in mid winter of 2017. \u00a0I decided to build my ultimate voiceover studio. \u00a0<strong><a href=\"http:\/\/Auralex.com\">Auralex Acoustics<\/a> <\/strong>helped me design it to their specs with my contractor. And we did utilize the previous <strong>VocalBooth<\/strong>, as part of the north foundation wall. It turned\u00a0out to be an <em>incredible<\/em>\u00a0sounding room. It was 8x 11 and it was so awesome, Auralex\u00a0wanted it to be their new voiceover example of their products in action. \u00a0You&#8217;ll hear more about that later. \u00a0I am so pleased at the result. \u00a0So happy to go in there each day and knock out such superior sounding voice work in such an incredible studio &#8211; now proudly called <strong>Anthem Studios<\/strong>.<\/p>\n<p>Even with the income loses, I did pick up a few new clients that have made 2017 palatable. \u00a0We&#8217;re certainly not eating TV dinners. But I am looking to improve my client base this next year for sure. \u00a0We have plans and I must tell you, my new love is a spreadsheet junkie. \u00a0I love it. \u00a0She has helped me see how to I can better myself by seeing my ins &amp; outs&#8230;my ups and downs and we&#8217;re devising a VO marketing plan to kick off in 2018. \u00a0We call our home, <em>Paradise Found<\/em>. \u00a0It truly is. Life IS good. Together, we are embracing our challenges and developing both our careers.<\/p>\n<p>I hope I can enlighten\u00a0my fellow voice talents to diversify. \u00a0Be sure you have a variety of clients. \u00a0Clients that are not so big, you rest on your laurels. \u00a0This can drop the bottom out of your income base in a second. \u00a0I learned that the hard way. \u00a0And I knew better. \u00a0I even spoke to several of you about this, way before they pulled out. \u00a0You just can&#8217;t have too many eggs in one basket. Please look at your client list now and be sure you don&#8217;t have anyone being so big, if they pull out, you&#8217;re in trouble.<\/p>\n<p>I am quite\u00a0a positive-based person, that I can continue to learn, improve and drive my career to that next level, as I have done throughout my career. \u00a0Have faith in yourself and forge ahead with A PLAN. \u00a0One that takes all considerations into your career path. \u00a0What we do is not rocket science. \u00a0But it is talent-based and our thick-skin allows us to take the audition rejections with the same zest as we do as we DO \u00a0when we get the voiceover jobs.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Research &#8211; Plan &#8211; Follow-thru<\/strong><\/h2>\n<p>Make <strong>2018<\/strong> your year to take your VO career to the next level. \u00a0I know I will be.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How was your year? \u00a0Did you improve your standings and income? \u00a0Did you gain any big clients or lose any? \u00a0 For me, it&#8217;s been a year of change. Last\u00a0year (2016) began with one of my favorite producers retiring from\u00a0one of my biggest clients. \u00a0Hate to admit, they were a\u00a0majority percentage of my income. Plus [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Closing one season and opening a new one - Johnny George<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.johnnygeorge.com\/closing-one-season-opening-new-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Closing one season and opening a new one - Johnny George\" \/>\n<meta property=\"og:description\" content=\"How was your year? \u00a0Did you improve your standings and income? \u00a0Did you gain any big clients or lose any? \u00a0 For me, it&#8217;s been a year of change. 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