{"id":440,"date":"2010-07-24T08:37:48","date_gmt":"2010-07-24T08:37:48","guid":{"rendered":"http:\/\/site40.webdnx.net\/?p=440"},"modified":"2023-10-23T12:46:09","modified_gmt":"2023-10-23T19:46:09","slug":"standing-the-test-of-time","status":"publish","type":"post","link":"https:\/\/www.johnnygeorge.com\/standing-the-test-of-time\/","title":{"rendered":"Standing the Test of Time"},"content":{"rendered":"<p>I was going through some of my old tapes and \u201cstuff\u201d. Yeah, I\u2019m one of those Pack Rats. I\u2019ve got tapes going back farther than I\u2019d like to admit. And the trouble is, many may be nothing but scrap now due to them being stored in a haphazard way. No low-humidity special rooms or packaging. Are you serious? But I digress\u2026<\/p>\n<p>I wanted to share with you something I found that I have now re-saved as a MP3. In Indianapolis, we had a woman\u2019s clothing store back in the 70\u2019s called <strong>Dorothy\u2019s<\/strong>. Some of you may remember it. It was at several of the main shopping centers. But the point here is their unique form of advertising. The \u201cVoice\u201d. Dorothy\u2019s husband, a real down to earth, straight-shooting kind of guy, voiced all the ads. No acting experience. Just told it like it was. In other words, exactly what agencies want the voice talents to sound like today. Natural, \u201creal\u201d, non-announcer type.<\/p>\n<p>Give this spot from 1975 a listen and see if you don\u2019t agree that this spot <em>stands the test of time.<\/em><\/p>\n<p>Listen how Dorothy\u2019s husband, Herb voices the info with a \u201cI don\u2019t give a damn \u2013 listen if ya wanna\u201d attitude and then closes out with his signature tag, \u201c<em>\u2026My wife is Dorothy.<\/em>\u201d Great ear-catcher that worked well. And received a lot of attention back then. Would probably win an award today.<\/p>\n<p>Did ya like that cool jazz music they always put under commercials back then. Aggh!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was going through some of my old tapes and \u201cstuff\u201d. Yeah, I\u2019m one of those Pack Rats. I\u2019ve got tapes going back farther than I\u2019d like to admit. And the trouble is, many may be nothing but scrap now due to them being stored in a haphazard way. No low-humidity special rooms or packaging. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Standing the Test of Time - Johnny George<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.johnnygeorge.com\/standing-the-test-of-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Standing the Test of Time - Johnny George\" \/>\n<meta property=\"og:description\" content=\"I was going through some of my old tapes and \u201cstuff\u201d. Yeah, I\u2019m one of those Pack Rats. I\u2019ve got tapes going back farther than I\u2019d like to admit. And the trouble is, many may be nothing but scrap now due to them being stored in a haphazard way. No low-humidity special rooms or packaging. 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