{"id":393,"date":"2009-10-30T06:17:43","date_gmt":"2009-10-30T06:17:43","guid":{"rendered":"http:\/\/site40.webdnx.net\/?p=393"},"modified":"2023-05-27T10:52:40","modified_gmt":"2023-05-27T17:52:40","slug":"new-business","status":"publish","type":"post","link":"https:\/\/www.johnnygeorge.com\/new-business\/","title":{"rendered":"New Business"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n

In an effort to offer my client list a bit of an extra \u201coomph\u201d to their bag of tricks, this month I offered my clients a FREE<\/strong> audition of their proposed spot, narrative project or any audio specialty that they can pitch to their potential current customers or new clients in an effort to drum up new business.<\/p>\n

It\u2019s a \u201cwin-win<\/strong>\u201d. If I can cut a portion of the audio for a script that the agency wants to pitch to their clients and they get to hear how it can<\/em> sound, it adds extra value to their pitch and has a better chance of bringing in a timid client or helping the client pitch it to their \u201cpowers that be\u201d in order to get that buy.<\/p>\n

The client seizes the opportunity \u2013 the agency makes a successful pitch and I win with bringing in some business that was out there just waiting to be plucked off the proverbial advertising tree. Everybody\u2019s happy. And the agency remembers what you have done for them by going that extra mile and you most certainly are remembered for being the inventive catalyst for the buy that made it all come together.<\/p>\n

Have you done this or a version of this before? Do your<\/span> agencies ever ask you to do free voice work in an effort to secure business? What are your thoughts?<\/p>","protected":false},"excerpt":{"rendered":"

In an effort to offer my client list a bit of an extra \u201coomph\u201d to their bag of tricks, this month I offered my clients a FREE audition of their proposed spot, narrative project or any audio specialty that they can pitch to their potential current customers or new clients in an effort to drum […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nNew Business - Johnny George<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.johnnygeorge.com\/new-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Business - Johnny George\" \/>\n<meta property=\"og:description\" content=\"In an effort to offer my client list a bit of an extra \u201coomph\u201d to their bag of tricks, this month I offered my clients a FREE audition of their proposed spot, narrative project or any audio specialty that they can pitch to their potential current customers or new clients in an effort to drum […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.johnnygeorge.com\/new-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Johnny George\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-30T06:17:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-27T17:52:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.johnnygeorge.com\/wp-content\/uploads\/2023\/05\/download-2.jpg\" \/>\n<meta name=\"author\" content=\"Johnny George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johnny George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.johnnygeorge.com\/new-business\/\",\"url\":\"https:\/\/www.johnnygeorge.com\/new-business\/\",\"name\":\"New Business - 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