• I've enjoyed working with Johnny. There were several revisions along the way as the videos were reviewed by various departments and Johnny always made time for us and was always pleasant about it. Pricing was always fair and turnaround was quick.

    -D. Ronan
    Executive Producer
    Crush Pictures, LLC | California



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FaffCon2 - Atlanta

Written by Johnny George Wednesday, 16 March 2011 13:25


Stop right there.  Yes, I have not been writing in my blog as regularly as I should and I confess - I've been busy!  However, before you assume that I have had so much work that I just couldn't pulll myself away from the studio long enough to write in my blog - don't believe it.


I have had a great January - a mild February and a great March.  During my slower February, I used that extra time to work on my marketing, catching up on office & studio maintenance and the like.  The end of February was dedicated to FaffCon2 in Atlanta, where about 80+ voice talents from all over the country assembled for a full weekend of intense meetings, inspired by our questions, our agenda and our schedules.  FaffCon is a voiceovers UNconvention and is a MUST-DO weekend that I am still reeling over.  I have over 13 pages of notes, ideas, comments, re-organized thoughts and the like.  I want to commit them to index cards with Object & Solution agenda and placed in a pile to attack one at a time.


Friday, Feb. 25th we got in mid-afternoon in time to take the MARTA from the airport to downtown Atlanta and to our hotel, The Weston Peachtree Plaza.  A very regal looking hotel tower that took up 72 floors of the skyline in Atlanta.  Beatiful place and also our homebase of our UNconventional workshop.  We shuttled over to the CNN Center to take a guided tour of the facility.  Fabulous spot and a lot of information about the first cable news channel and it's spinoffs from under the Turner banner.  Well worth the time. 


From there, we shuttloed over to Max Yager's.  An opportunity to break bread with all the new faces and personalities that were attending FaffCon2, headed by Amy Snivley, our hostess with the mostest


It was a very good year... 2010

Written by Johnny George Thursday, 23 December 2010 16:00


     I always like to take a moment and reflect over the past year.  Did we strive to do better this year?  Yes.  Were we successful?  I believe so.  Did we gain more clients and were they pleased with our services?  I think so.  Did we treat our client base with the same quality of service as they have become accustomed?  Absolutely.


     Building a business and continuing to super-serve your client base and new clients is an important task to do year in and year out.  But that also is what separates the men from the boys.  Have you raised your rates to increase your bottom line?  No, not really, due to the economic landscape.  But we did increase our client base all the way around as a way to increase our stake in the market and continue to raise our monetary bar.


     The nature of our business is ever changing.  Adaptability is the keyword in furthering ourselves.  This topic came up during our Vincennes University Broadcasting Technology Advisory Board teleconference this past month.  What is our industry expecting out of the students coming out of college today?  Adaptability is so important since multi-tasking has become a way of life in radio, TV, advertising and media in general.  You had better be prepared to know how to do more than just your chosen career expertise.  Just think of the professors and department heads that need to be ahead of the curve and be ready to adapt to the ever-changing landscape of media.  They certainly have their work cut out for them in order to stay ahead of the trends.  Those of us out here in the industry have been asked what do we see as to what to expect down the road.  The answers are time-sensitive.  By the time colleges have re-tooled their curriculum's, that previous trend may be over or moved into another lane on the "information super-highway."  Yeah, it may sound like a cop out, but it's so true right now.


     I have found that due to the changing times, many more voice talents are reaching out to each other via Faffcon, Voices20082010 and other Voice Mixers.  There was a time when we worked quietly in our own studios and kept our resources and tools close to our vest.  I'd say those days are beginning to fade.  With so many changes and the advent of working at home, instead of trekking across town to go to an audition, we have inadvertently closed ourselves into becoming voice hermits.  Talent WANT to get out and socialize and share info and learn what's up & coming in a whole new world.  And that's a good thing.


     2010 will go down as a transitional year... an adaptability year... a re-thinking of priorities year.  Yes, I think in retrospect, we are growing in the right direction.  It's just that the learning curve continues to thrive.


     BTW...we are registered to go to FaffCon2 this February in Atlanta.  You just can't ever stop learning.






Will you voice this?

Written by Johnny George Monday, 18 October 2010 17:28


     This question has come up countless times and will continue as long as there are divisions in left & right, black & white and up & down.  Everyone is responsible for making their own decision if they will voice one ad and not another.  There is no one right answer.


     Actually....it’s a matter of personal judgment.   Nothing more – nothing less.   

     I’ve voiced jobs for car dealers, restaurants and hardware stores that I don’t drive, eat or use their products.  However, if something is handed to me that I do not feel I can put my heart into it honestly, I simply say, I cannot do that or possibly find someone I know who has no problem with it.  That keeps it in “our” ranks and someone still makes a buck.

      If you prefer to voice only Republican or Democrat political spots, that also is your prerogative and no one should look down their noses at you or anyone else.  I find that and other morally defined objections to be worthy of your own personal selection.  If you’ll do either, without a worry, I say more power to you.  If not, that’s your business and no one else's.  Stick to your convictions.

      As an independent voice actor, I have the freedom to choose how I select my work and I’ll stand by that....as will my wallet, whether I can afford it or not. 





Computer Issues

Written by Johnny George Thursday, 14 October 2010 15:22

What will you do when your studio computer goes DOWN?


     It's not a matter of "if" it goes down, it WILL, when you least expect it.  I replaced my Mac G4 and Pro Tools 001 over 2 years ago and moved up to a loaded Mac Pro and Pro Tools 003.  It has worked great...UNTIL yesterday afternoon without warning.


     My screens became frozen and an error message came up on my right monitor saying, "Error - Please reset your computer by pressing your Power Button for a few seconds to restart your computer."  It was also written in Spanish, French and Japanesse.  So I did as instructed and nothing.  The screen lite up with some strange squiggly lines on the monitor, the Apple logo appeared and the little timer swirl began to tick underneth the logo. Then a black curtain came down and the error message appeared.  I tried unplugging the Mac and waiting, then rebooting.  Everything.  Same results.


     So a call to my IT guy was made.  He dropped what he was doing and came to my rescue.  After going over what I had done and trying several switch this with that and blow out the dust bunnies - off I went to the Mac Store. The were very polite and helpful, but suggested I go to an independent Mac repair shop a few miles away.


     They expedited the diagnostics the next morning, found out it WAS the video card and ordered a replacement to be over-nighted to them and installed the next day.  Hopefully, all will go well and I'll be back up by mid-afternoon tomorrow.


     Here's the rub...if you don't have a standby plan ready to be put into effect - you are hosed with all the clients that need you NOW.  So as a precautionary Plan B, I'll be putting together a laptop with all I need to keep my foot in my studio from slamming shut and putting me out of business.  Now, I know I could have probably found a fellow VO talent who would help me in a pinch, but we as independent talents really need to be prepared for these potential outages.


     So what is your PLAN B?





100 Words That Have Sales Appeal

Written by Johnny George Sunday, 29 August 2010 14:47

Add some sales "zing" to describe your product or sales offer.  These words have been selected from sales ads that have shown success!

Absolutley...Amazing...Approved... Attractive... Bargain... Beautiful... Better... Big... Colorful... Colossal... Complete... Confidential... Crammed... Delivered... Direct... Discount... Easily... Endorsed... Enormous... Excellent... Exciting... Exclusive... Expert... Famous... Fascinating... Fortune... Full... Genuine... Gift... Gigantic...Greatest... Guaranteede... Helpful... Highest... Huge... Immediately... Improved... Informative... Informative... Instructive... Interesting... Largest... Latest... Lavishly... Liberal... Lifetime... Limited... Lowest... Magic... Momoth... Miracle... Noted... Odd... Outstanding... Personalized... Popular... Powerful... Practical... Professional... Profitable... Profusely... Proven... Quality... Quickly... Rare... Reduced... Refundable... Remarkable... Reliable... Revealing... Revolutionary... Scarce... Secrets... Security... Selected... Sensational... Simplified... Sizeable... Special... Startling... Strange... Strong... Sturdy... Successful... Superior... Surprise... Terrific... Tested... Tremendous... Unconditional... Unique!... Unlimited... Unparalleled... Unsurpassed... Unusal... Useful... Valuable... Wealth... Weird... Wonderful.

Use alone or combined with other descriptive words in your ads.


RAP Interview - August 2010

Written by Johnny George Thursday, 12 August 2010 17:50

I am pleased to share with you an interview that was written by the publisher/editor of Radio And Production Magazine, better known as RAP.  Please click the link to bring up a downloadable PDF file.  If you wish, please come back and share any of your thoughts regarding the article if you would be so kind.









Standing the Test of Time

Written by Johnny George Tuesday, 20 July 2010 17:11

     I was going through some of my old tapes and "stuff".  Yeah, I'm one of those Pack Rats.  I've got tapes going back farther than I'd like to admit.  And the trouble is, many may be nothing but scrap now due to them being stored in a haphazard way.  No low-humidity special rooms or packaging.  Are you serious?  But I digress...


     I wanted to share with you something I found that I have now re-saved as a MP3.  In Indianapolis, we had a woman's clothing store back in the 70's called Dorothy's.  Some of you may remember it.  It was at several of the main shopping centers.  But the point here is their unique form of advertising.  The "Voice".  Dorothy's husband, a real down to  earth, straight-shooting kind of guy, voiced all the ads.  No acting experience.  Just told it like it was.  In other words, exactly what agencies want the voice talents to sound like today.  Natural, "real", non-announcer type.


     Give this spot from 1975 a listen and see if you don't agree that this spot stands the test of time


DOROTHY'S - RESESSION SALE :60 seconds - 1975


     Listen how Dorothy's husband, Herb voices the info with a "I don't give a damn - listen if ya wanna" attitude and then closes out with his signature tag, "...My wife is Dorothy."  Great ear-catcher that worked well. And received a lot of attention back then.  Would probably win an award today. 


     Did ya like that cool jazz music they always put under copmmercials back then.  Aggh!





Stop that NOISE!!

Written by Johnny George Friday, 16 July 2010 09:38


If you are a voice talent and record at home, you no doubt have run into the problem of landscaping mowers, etc., right?


We live in a small condo community where our previous landscaping company was made aware of my recording needs and promised to start at our condo when they first got in at 9AM.  They were pretty much done around us by 10:30 and I was a happy camper.  Our new landscaping company comes in at 1PM and doesn’t seem to have the same people here each week, so my pleading of quiet on Tuesdays falls on deaf ears.


It is hit or miss on those days.  First they cut, then a guy comes around later with the weed whacker and then another guy finishes up with the blower the next hour.  So my Tuesday afternoons are shot or at least I have to work around them.  It’s very frustrating.  I try to push off clients to other days all together.  It doesn’t always work.  Lately, God has been helping by raining on Tuesdays.  Trouble is – that just pushes them into Wednesday, etc.


The way I’m set up, there’s no real “other” place in my condo to go and hide from the noise.  I deal with it the best I can.  It’s the low frequencies that kill us. 


 Amy Taylor, a fellow VO artist had some suggestions:


1)    Record during periods when you know it will be quiet. This might mean keeping a log that details the intervals and times that buses go by or when the neighbor has their lawn mowed.

2)    Choose a different part of your home to record in. Maybe there is a better place soundproofing wise that you can record in. The environment might not be as inviting or bright, but if it improves the ambiance for recording, give it a shot to see if you can make a new arrangement work.

3)    Build an isolation booth. There are ways that you can soundproof your recording space. A number of videos are articles are online about how you can do this. The solutions range from expensive whisper rooms to cheap do-it-yourself projects.


My walls are doubled and the R factor of the insulation is the best I could get when we built this.  Most of the noise comes in via the window.  My next move WILL have an isolation booth.


Doin’ the best that I can…







Adobe Audition for MAC

Written by Johnny George Thursday, 24 June 2010 10:07

Hey Production People 


Adobe Preps Audition for Mac


San Jose, CA - June 23, 2010 - Adobe is preparing to release a new version of Audition, the recording, mixing, editing and mastering software, that will be available for the Mac for the first time. Adobe encourages creative professionals to sign up to be notified when the beta is available so they can test some of the new features and provide the product team with their feedback at http://www.adobe.com/go/audition_labs. The beta version for the Mac is expected to be available in winter 2010.

Updates planned for Adobe Audition 3.0 include native multichannel support for 5.1 surround sound, noise reduction and restoration capabilities, and new audio effects, including de-hummer, de-esser and volume leveler.


Adobe Audition 3.0 for Windows is available now.




Quick Tips

Written by Johnny George Saturday, 19 June 2010 16:29

Easy PDF's

If you need to create a PDF file that all computers can see and you want to do it for FREE - try www.PrimoPDF.com.  You can create a PDF from more than 300 different file types (Excel, Word, etc.) Basic version is free.


Virus Scanner

If you feel you have a file that may possibly have a virus, trojan or other type of malware, go to www.VirusTotal.com and upload the file.  This site will analyze the file with nearly 40 different anti-virus engines using the most recent virus detection information and give you a report for each file.  This is a FREE service.


Word Count Tool

If you are needing to figure out the proper word count to a script, article or written text - just copy & paste into this simple Word Count Tool and hit "submit".  Ta-Da!  www.wordcounttool.com/



Have you any "Freebie" ideas that would be helpful for others?  Please feel free to list them here.




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